Interstate Batteries Wins Best RFID Implementation at RFID Journal Live 2015

Posted by Shannon Downey on Fri, Apr 24, 2015 @ 04:35 PM

Tags: RFID Journal LIVE

Great news from this year's RFID Journal Live show that was held last week in sunny San Diego.  Interstate Batteries won Best RFID Implementation for its inventory tracking solution that was developed with our partner Seeonic.  The solution uses RFID to track automotive batteries from warehouse to truck to dealer, allowing Interstate Batteries to have an accurate and up-to-date view into their inventory.  

Congratulations to everyone involved in this project for receiving such an honor.  To learn more, please visit our Solutions page.




At RFID Journal LIVE!, Embedded RFID Takes Center Stage

Posted by Ken Lynch on Fri, May 10, 2013 @ 04:10 PM

Tags: RFID, Embedded RFID, RFID Printers, RFID Journal LIVE, RFID Handhelds

RFID Journal LIVE13In its 11th year, RFID Journal LIVE! is the world’s largest event focused on RFID technology, products and solutions.  This year’s event – held April 30 – May 2 - offered a great number of sessions across industries, including Defense/Aviation, Manufacturing, Retail/Apparel, Healthcare/Pharmaceutical, and Supply Chain/Logistics.  Many end users presented success stories, and educational tracks on RFID deployment strategies, application development and enterprise infrastructure offered sound strategic advice for those evaluating the technology.

The event promoters indicated a record number of new products were being exhibited at RFID Journal LIVE! this year, and based on what we experienced, this appears to be the case. For ThingMagic, the focus of the conference was on communicating the value of embedded RFID and sharing our newest high-performance embedded RFID reader, the Micro.

For customers and prospects, the value proposition of the Micro rang true:  The exceptionally small size and powerful performance of the Micro yields increased efficiency, reduced development costs and time-to-market advantages for RFID applications.  In case you didn’t have the chance to visit our booth, below are some of the materials we presented at the show:

> Embedded RFID brochure

> Micro webinar (produced with RFID Journal)

> Watch an RFID Journal LIVE! 2013 ThingMagic Booth Interview (produced by our partner Atlas RFID!)



While the Micro and other small form factor, high performance RFID modules from ThingMagic are set to usher in a new era of embedded RFID for device manufacturers and solutions providers, it’s our customers’ products that end user organizations rave about.  Here are a few that were demonstrated at RFID Journal LIVE! 2013 we thought were worth noting –

Zebra Technologies

Long a provider of innovative marking and printing technologies, Zebra used this year’s conference to introduce their new UHF desktop printer, ZD500R. Developed for retail, healthcare, and government deployments, the printer has an embedded ThingMagic Micro module, as it is designed for space-constrained environments that require accurate, on-demand printing and encoding. Available later this year, it will be Zebra’s smallest and lowest cost UHF RFID printer to-date.


VerdaSee’s big news of the conference was the announcement of their new mobile 1-Watt UHF Gen2 RFID reader. The company offers fixed and mobile solutions that enable recognition and tracking of assets in a variety of environments.  This latest development was financed in large part by the Telemedicine & Advanced Technology Research Center unit of the United States’ Department of Defense, as VerdaSee’s solutions are often used as a GPS solution for first responders and military logistics. As these deployments commonly require that readers be both portable and ruggedized, the ThingMagic M6e module was chosen for use in these units because of its small form factor and the versatility its multi-port capability offers.

Keonn Technologies

Winners of the Coolest Demo Contest last year at RFID Journal Live 2012 for their RFID-enabled AdvanFitting fitting rooms for retail stores, Keonn was back again this year with more to show. Keonn embeds ThingMagic modules in several of their solutions for retail, healthcare, libraries, and enterprise logistics sectors. The Keonn AdvanPanel, for instance, has the ThingMagic Micro embedded to read tags in Kanban cards, allowing Just-in-Time inventory systems to function properly. Retailers that want inventory information in real-time and a reduction in out-of-stocks use Keonn’s solution to process this information, and the Micro allows them to maintain a high level of performance while still keeping costs down.

ACURA Global

Headquartered in Brazil, ACURA Global's RFID systems are used in many applications in the commercial, utility and industrial sectors. In addition to being a valued ThingMagic reseller, ACURA integrates ThingMagic RFID modules into finished reader form factors.  For example, the ACURA EDGE-50 is based on the ThingMagic M6e module, supports up to 4 monostatic antennas, and is ideal for vehicle identification, logistics and transportation applications.

Venture Research

In the logistics, supply chain and healthcare space, Venture Research offers RFID solutions to companies that can leverage added visibility as a competitive advantage. Because their deployments can vary greatly, Venture has found value across multiple ThingMagic embedded RFID development platforms.

Award-Winning Partners

An exciting part of each year’s RFID Journal Live event is seeing which products and deployments have pushed the envelope far enough to be considered for top honors at the industry’s leading event. We were fortunate to have partnered with two award winners this year:

Keonn for the second year in a row came away the winner of the Coolest Demo Contest for its RFID-enabled robot, AdvanRobot, which performs automatic inventory in spaces like retail stores. The battery-operated robot is comprised of an RFID subsystem, a mobile platform and a navigation system that allows it to move about and read RFID tags and take inventory without colliding or interfering with humans. AdvanRobot can not only provide highly-accurate inventory information, but can also give tag location of inventory items more frequently and with fewer errors and costs than humans, freeing them to focus on customer service and other more valuable activities.

The City of Grand Rapids, Michigan took home the RFID Green Award for their RFID-enabled recycling and refuse-collection system. The deployment optimizes recycling truck pickup routes and scheduling by collecting and analyzing data from tagged disposal bins. The system even incentivizes residents with programs that reward the most frequent recyclers with offers from area merchants. With residents recycling instead of putting everything in the trash, the city was able to lower refuse by 15%, increase recycling by more than 50%, and save $75,000 in the system’s first seven months – not to mention the intangible benefit of using RFID to rally a community around sustainability.

Congratulations to RFID Journal for producing another valuable RIFD Journal LIVE! 

For more information on the advantages of ThingMagic embedded RFID, please email

Business at the Speed of RFID

Posted by Ken Lynch on Mon, Apr 16, 2012 @ 02:42 PM

Tags: RFID, Healthcare, Retail, RFID Journal LIVE, Laundry Management

RJL AwardsYou could fill in the blank with any number of words. Business benefit from the Speed of RFID,  ...from the Accuracy of RFID, ...from the Efficiency of RFID, ...from the Personalization of RFID, ...from the Profitability of RFID …you get the picture.

All you have to do is check out the list of industries represented at this year's RFID Journal LIVE! conference. It is a pretty broad list, illustrating the value and reach of the technology: Defense/Aerospace; Health Care/Pharmaceutical; Manufacturing/Operational Efficiency and Retail/Apparel.

Among the companies within these industries are several that are working with ThingMagic to bring innovative solutions to market, improve productivity, and gain a competitive advantage. We are proud to be working with many award winners and presenters at RFID Journal LIVE! 2012 and years past.  Check 'em out here:

Keonn - Winner of "Coolest Demo" Award at RFID Journal LIVE! 2012

Walt Disney Parks and Resorts U.S. - Presenter - Improving Supply Chain Logistics: Using RFID to Speed Up Inventory Management at Disney.  Check out the RFID Journal article on the solution here: RFID Helps Disney Employees Get Into Character

Seeonic - RFID Journal LIVE! 2012 Best in Show finalist

Gerry Weber International - RFID Journal LIVE! 2011 Best RFID Implementation Award

The Disney Family Cancer Center - RFID Journal LIVE! 2010 Most Innovative Use of RFID Award

The RFID Journal Awards recognize companies that have distinguished themselves by their successful use of RFID or introduction of a valuable new RFID product or services. A full list of award winners at RFID Journal LIVE! 2012 can be found here.  A full list of the Coolest Demo Contest participants are listed here.  We know who are favorites are!  How about you?

ThingMagic at RFID Journal LIVE! 2011

Posted by Ken Lynch on Wed, Apr 06, 2011 @ 05:03 PM

Tags: RFID, Retail, Social Networks, RFID Journal LIVE

It’s that time of year again.   And no I don’t mean tax season, although that is upon us too.

I’m talking about the time when companies from different industries come to together to learn how they can use RFID to improve their business processes. That’s right. RFID Journal LIVE! 2011 is right around the corner and this year, ThingMagic will be there showcasing our products, partnerships doing some cool new things with RFID.

Visit ThingMagic – The Engine in RFID @ LIVE!

Stop by ThingMagic’s booth # 124 on the exhibit floor for demonstrations of our finished RFID readers and embedded RFID modules.  We’ll be showcasing how RFID can be used for a growing number of ‘connected’ enterprise applications – from tag commissioning at the desktop to enterprise asset tracking, in-vehicle inventory management, and the integration of RFID data into enterprise applications.

ThingMagic Demo

As RFID in retail is sure to be a hot topic at this year’s conference, ThingMagic has partnered with Truecount Corporation to demonstrate item-level RFID capabilities and benefits for the retail industry end-to-end supply chain.   Truecount is offering FREE consultation to all retailers/attendees stopping by the ThingMagic Booth!

RFID Social Media Program

We have long thought that there was a natural connection between RFID and social networks and predicted that these technologies would collide - and here we are!

ThingMagic USB readers will be put to work during the show in the conference’s real-time Facebook "Like" and "Check-in" stations. ThingMagic’s readers will be used in conjunction with ODIN EasyConnect which is integrated into Facebook’s RFID presence modules. By swiping their conference badges near one of these kiosks, conference attendees will be able to connect with and update their Facebook accounts in real time. So, if you aren’t attending, be sure to watch for live feedback from the show!

And while you’re at it, don’t forget to “Like” ThingMagic on Facebook!

We look forward to seeing you in Orlando and stay tuned for our post-show review…

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