At RFID Journal LIVE!, Embedded RFID Takes Center Stage

Posted by Ken Lynch on Fri, May 10, 2013 @ 04:10 PM

RFID Journal LIVE13In its 11th year, RFID Journal LIVE! is the world’s largest event focused on RFID technology, products and solutions.  This year’s event – held April 30 – May 2 - offered a great number of sessions across industries, including Defense/Aviation, Manufacturing, Retail/Apparel, Healthcare/Pharmaceutical, and Supply Chain/Logistics.  Many end users presented success stories, and educational tracks on RFID deployment strategies, application development and enterprise infrastructure offered sound strategic advice for those evaluating the technology.

The event promoters indicated a record number of new products were being exhibited at RFID Journal LIVE! this year, and based on what we experienced, this appears to be the case. For ThingMagic, the focus of the conference was on communicating the value of embedded RFID and sharing our newest high-performance embedded RFID reader, the Micro.

For customers and prospects, the value proposition of the Micro rang true:  The exceptionally small size and powerful performance of the Micro yields increased efficiency, reduced development costs and time-to-market advantages for RFID applications.  In case you didn’t have the chance to visit our booth, below are some of the materials we presented at the show:

> Embedded RFID brochure

> Micro webinar (produced with RFID Journal)

> Watch an RFID Journal LIVE! 2013 ThingMagic Booth Interview (produced by our partner Atlas RFID!)



While the Micro and other small form factor, high performance RFID modules from ThingMagic are set to usher in a new era of embedded RFID for device manufacturers and solutions providers, it’s our customers’ products that end user organizations rave about.  Here are a few that were demonstrated at RFID Journal LIVE! 2013 we thought were worth noting –

Zebra Technologies

Long a provider of innovative marking and printing technologies, Zebra used this year’s conference to introduce their new UHF desktop printer, ZD500R. Developed for retail, healthcare, and government deployments, the printer has an embedded ThingMagic Micro module, as it is designed for space-constrained environments that require accurate, on-demand printing and encoding. Available later this year, it will be Zebra’s smallest and lowest cost UHF RFID printer to-date.


VerdaSee’s big news of the conference was the announcement of their new mobile 1-Watt UHF Gen2 RFID reader. The company offers fixed and mobile solutions that enable recognition and tracking of assets in a variety of environments.  This latest development was financed in large part by the Telemedicine & Advanced Technology Research Center unit of the United States’ Department of Defense, as VerdaSee’s solutions are often used as a GPS solution for first responders and military logistics. As these deployments commonly require that readers be both portable and ruggedized, the ThingMagic M6e module was chosen for use in these units because of its small form factor and the versatility its multi-port capability offers.

Keonn Technologies

Winners of the Coolest Demo Contest last year at RFID Journal Live 2012 for their RFID-enabled AdvanFitting fitting rooms for retail stores, Keonn was back again this year with more to show. Keonn embeds ThingMagic modules in several of their solutions for retail, healthcare, libraries, and enterprise logistics sectors. The Keonn AdvanPanel, for instance, has the ThingMagic Micro embedded to read tags in Kanban cards, allowing Just-in-Time inventory systems to function properly. Retailers that want inventory information in real-time and a reduction in out-of-stocks use Keonn’s solution to process this information, and the Micro allows them to maintain a high level of performance while still keeping costs down.

ACURA Global

Headquartered in Brazil, ACURA Global's RFID systems are used in many applications in the commercial, utility and industrial sectors. In addition to being a valued ThingMagic reseller, ACURA integrates ThingMagic RFID modules into finished reader form factors.  For example, the ACURA EDGE-50 is based on the ThingMagic M6e module, supports up to 4 monostatic antennas, and is ideal for vehicle identification, logistics and transportation applications.

Venture Research

In the logistics, supply chain and healthcare space, Venture Research offers RFID solutions to companies that can leverage added visibility as a competitive advantage. Because their deployments can vary greatly, Venture has found value across multiple ThingMagic embedded RFID development platforms.

Award-Winning Partners

An exciting part of each year’s RFID Journal Live event is seeing which products and deployments have pushed the envelope far enough to be considered for top honors at the industry’s leading event. We were fortunate to have partnered with two award winners this year:

Keonn for the second year in a row came away the winner of the Coolest Demo Contest for its RFID-enabled robot, AdvanRobot, which performs automatic inventory in spaces like retail stores. The battery-operated robot is comprised of an RFID subsystem, a mobile platform and a navigation system that allows it to move about and read RFID tags and take inventory without colliding or interfering with humans. AdvanRobot can not only provide highly-accurate inventory information, but can also give tag location of inventory items more frequently and with fewer errors and costs than humans, freeing them to focus on customer service and other more valuable activities.

The City of Grand Rapids, Michigan took home the RFID Green Award for their RFID-enabled recycling and refuse-collection system. The deployment optimizes recycling truck pickup routes and scheduling by collecting and analyzing data from tagged disposal bins. The system even incentivizes residents with programs that reward the most frequent recyclers with offers from area merchants. With residents recycling instead of putting everything in the trash, the city was able to lower refuse by 15%, increase recycling by more than 50%, and save $75,000 in the system’s first seven months – not to mention the intangible benefit of using RFID to rally a community around sustainability.

Congratulations to RFID Journal for producing another valuable RIFD Journal LIVE! 

For more information on the advantages of ThingMagic embedded RFID, please email

Tags: RFID, Embedded RFID, RFID Printers, RFID Journal LIVE, RFID Handhelds

Subscribe by Email

Most Popular Posts

Browse by Tag

Ask the Experts 

Do you have a question about one of our products that you'd like us to answer on our Forum?

Post Your Question