Findings From NRF 2013 - Will This be the Year of RFID in Retail?

Posted by Ken Lynch on Tue, Jan 29, 2013 @ 03:55 PM

NRFThe use of radio frequency identification in the retail market is far from a new concept, but one reported incident at this year’s National Retail Federation (NRF) Big Show in particular caught our attention.  Jordan Lampert, COO of Truecount, a ThingMagic partner offering software solutions for mid-sized retailers, was approached at their booth at NRF and offered a cash deposit by the CEO of a nine-store East Coast shoe chain. The executive’s request? For Truecount to send a team out to begin deploying an RFID system for them immediately!

If you’ve attended NRF in New York City before, you’ll know that RFID has been a topic of conversation there for years – but for the most part, retailers haven’t been lining up with bags of cash in hand to put down towards implementing a system. Retailers who’ve already taken advantage of RFID systems are now able to show the fruits of their investment, while retailers who haven’t are unveiling plans to deploy the technology and admitting they’re behind the curve. This year, the focus of the NRF Big Show remained on store-level inventory and POS deployments, with mobile developments dominating the show floor; but a handful of major players in the retail space used the show as a forum to announce their particularly progressive partnerships and endeavors for the future as well.

Taking RFID beyond the store-level, UK retail giant Marks & Spencer and Avery Dennison announced a significant expansion to their nine-year RFID partnership, to the tune of a billion tags deployed in M&S’s more than 700 stores. Shawn Neville, president of retail branding and information solutions with Avery Dennison, explained that "as one of the UK’s biggest retailers, M&S is focused on providing exceptional customer experience and RFID enables that experience by ensuring inventory accuracy from the distribution center to the store floor, providing shoppers with consistent and accurate product availability in-store and online." And with 21 million shoppers walking in and out their doors each week, visibility into operations is entirely necessary for maintaining order.

Finding the benefits of RFID deployments similarly convincing, French fashion retailer Faconnable and Tagsys RFID are turning their partnership from a one-store pilot into a 70-store, multi-continental RFID rollout. By integrating Tagsys’ FiTS (Fashion-item Tracking System) with their third-party logistics suppliers, the sizeable fashion retailer will have complete coverage of the millions of items that they and their partners sell.

Shows like NRF are continually bringing together the greatest minds in connected technology and helping facilitate communication about the value of RFID. Just recently we posted about RFID at this year’s Consumer Electronics Show (CES) and how fortunate we at ThingMagic were to be able to work with Alcatel-Lucent on the Connected Service Vehicle for their ng Connect program. Though RFID connectivity is already seeing success as a business technology, the attention it gets from major events like CES and NRF helps prove its worth.

For retailers in particular, business goals boil down to a handful of uniform desires: to provide the best customer experience possible, and to do so in the most efficient manner available. What these retailers now realize is that the visibility that RFID systems can provide to their stores and supply chains can affect more than just the cost savings of having better control over inventory. When the entire supply chain becomes a unified whole, the issues that have always frustrated customers, managers, and employees regarding inaccurate information about item availability no longer exist.

And regardless of whether retailers are realizing this because they’re seeing the benefits of RFID systems they’ve deployed or because they’re kicking themselves for not jumping on RFID solutions sooner, it was clear at NRF’s Big Show that RFID is at the top of the agenda for most major retailers. 

Tags: RFID, Retail, Supply Chain, Consumer Goods

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