How Zebra is Proving RFID’s Worth

Posted by Ken Lynch on Tue, Nov 27, 2012 @ 09:50 AM

Zebra TechnologiesEvery day we’re connected through technology. This communication between people, devices, networks, and everything in between has become so prevalent that it seems ordinary for most.  Clearly what we now take for granted has been years in the making, with innumerable individuals and companies working to make it happen.  But I think it’s worth highlighting the recent successes of companies like Zebra Technologies, whose leadership has helped to make this connected world possible, and has helped put technologies like RFID at the center of this movement.

Zebra - a partner of ThingMagic for many years - provides enabling technologies for organizations with high-volume, mission-critical or specialty labeling needs.  Several Zebra products use ThingMagic embedded modules to encode RFID tags used for item-level tracking applications such as healthcare specimen tagging, supply chain work-in-process management, and retail item tracking, among many others. Zebra’s recent recognition by Frost & Sullivan as the 2012 Company of the Year in North America for their high-value products, robust portfolio, deep market penetration, and optimized channel strategy is a testament to the impact they have had on the entire industry.  Their reach is impressive – having shipped over 11 million printers of all kinds to nearly 100 different countries – and is a driving force behind making RFID-enabled solutions a viable option across markets.

In addition to their execution on the technology end of business, Zebra has done a good job articulating to the public the importance of an interconnected world, more specifically promoting an understanding of the value of the “Internet of Things.”  To further an understanding of this concept, Zebra recently partnered with Forrester to produce a study that helps IT decision-makers better understand the importance and growing presence of Internet of Things solutions. The RFID-based technologies behind the Internet of Things are used to solve business problems like supply chain inefficiencies as well as inspire innovation in organizations.  And as the survey revealed that 82% of organizations either have Internet of Things solutions in place already or plan to put solutions in place in the next 5 years, it’s become clear that the Internet of Things will become a household concept in the very near future.

Congratulations Zebra!  We as an industry should follow your example of explaining and promoting the value everyone has and will experience in this increasingly connected world.

Tags: RFID, Internet of Things, Embedded RFID, RFID Printers

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