Imagine this scenario for a minute. You’ve got a couple of hours between meetings and have to run an important errand outside the city limits. No problem you say, I’ll login to my Zipcar account, reserve a car for an hour or so and be on my way. You get the confirmation email letting you know that your car is parked somewhere between #100 – #500 Center St. As it turns out, a lot of cars are parked in this location, and did I mention that it’s raining? So much for a simple transaction and convenience, you’ve just wasted 30 minutes of your available time trying to locate your car and will now be hard pressed to complete your errand in time to be back in the office for your next meeting.
Hello GPS and RFID
Now most people are familiar with GPS technology and have probably used one of these devices at some point in order to navigate an unfamiliar route and get to their destination. However, as illustrated in the example above, a GPS doesn’t help all that much if you can’t find your car. Or can it? A new car service known as Car2go which launched in the summer of 2010 in Austin TX, has found a way to implement GPS and RFID technology to help its customers instantly locate and gain access to their cars.
Here’s How it Works
Using an iPad app, the GPS device in the car points you to the precise location of the car you have reserved. No more searching general locations and wandering up and down the streets or through parking lots. Once you have arrived at your car, RFID makes things really easy. Simply tap your membership card on the windshield and the doors open. The membership card contains the RFID tag and the windshield contains an embedded RFID reader. Now you can grab the keys from the glove box, punch in some numbers on the keypad and you are on your way.
This just another example of how companies are finding ways to incorporate RFID technology into every day functions to make our lives easier. It’s no longer a technology that is reserved to address big business issues related to supply chains and distribution channels, or to make possible game-changing hospital procedures. Keep following along as we reshape the way you think about RFID.