When we launched our 100 Uses of RFID program earlier this year, we had an overarching goal of raising awareness of the many different types of wireless identification technologies available today. Looking beyond traditional uses of ID technologies like radio frequency identification and sensors (RFIDS), we also wanted to explore the growing number of solutions where users are naturally interacting with RFIDS and where the technology is so integrated and transparent that it disappears into its environment.
Executing the program was an exciting challenge. Through the use of our blog, press releases, YouTube and Twitter, we intended to promote innovative yet real RFID applications each business day for 100 days. At the beginning, some called us out, wondering if we could sustain the pace we publicized. ReadWriteWeb challenged our plan “Can they keep this up 95 more times? That seems like a rough row to hoe.” Thankfully, we were able to reach our goal on target and benefited from a follow up RWW article: Looks Like There Really Are 100 Uses for RFID and mention in their Top 10 Internet of Things Developments of 2010 round-up!
The visibility favorable editorial coverage has driven isn’t the only positive outcome. This program has also led to ongoing dialog about innovative uses of RFID and sensing technology with users, prospective customers, business partners, and several industry and business media outlets.
We hope that the content generated for this program continues to be useful others. For those of you interested in keeping track or guessing about what your peers are interested in, the most popular topics of the program to date are:
Of course we couldn’t have done it alone. The ThingMagic team would like to gratefully acknowledge those who made this program possible, including our valued customers and partners for their editorial contributions, and the inspirational sources for several of the uses of RFID noted in our program, including RFID Journal, PSFK, the MIT Media Lab and many others.
And in today’s age of social media, we couldn’t have reached the audience we did without our growing community of blog subscribers and Twitter followers. A special shout out to @AetherCzar for #WirelessWednesday mentions and @ZebraTechnology, @VeryFieldsRFID, @LPP_PR and @zanderliving for the many re-tweets!
Stay tuned for future programs as we continue to blog on the many uses of RFID. If you have a unique use of RFID and/or sensor technology, let us know and we’ll consider it for a blog post or future marketing activity!