Traffic Management with RFID

Posted by Ken Lynch on Tue, Sep 28, 2010 @ 11:06 AM

You Can’t Get There From Here (or can you?)

In our post RFID for Event & Hospitality Management, we discussed how RFID is being used by ThingMagic partners in the hospitality business to automate processes and provide an interactive and personalized customer experience at events.  In RFID Predictions and Shredding It with Sensors, we detailed how resorts are exploring a variety of RFID and sensor-based solutions to deliver a unique customer experience for skiers and snowboarders.

Victoria Snow FieldsBut how what about getting to your destination first?  Even before you can have fun on the golf course, at the spa or on the slopes, you often have to deal with long drives, traffic congestion and the hassle of finding a parking spot.

RFID has been used in the automotive and transportation markets for many years for vehicle immobilization, automatic vehicle identification (AVI) and in tolling systems.  But could RFID also be used to manage traffic in real-time to reduce congestion or increase parking area efficiency?

Victoria, Australia-based FE Technologies thinks so.  In an announcement detailed in a ZDNet article earlier this month, FE Technologies stated that they will be working with the Victorian Alpine Resort Management Board (ARMB) to evaluate the use of RFID for traffic flow management in the alpine region.  According to Victorian Innovation Minister, Gavin Jennings, the Mt. Buller region attracts around 275,000 visitors traveling in 60,000 cars and 2,000 buses during the ski season and he anticipates that using RFID will allow them to increase efficiencies related to parking and traffic management for both visitors and locals. 

What are your thoughts on using RFID for traffic management?  Would you be OK with having an RFID tag in your car and readers placed at key points along roadways and parking areas if it meant that traffic congestion, dangerous road conditions and full parking lots could be detected and you could receive information about alternatives sooner?   

[Image by Todd Anderson, CC BY-SA 2.0]

Tags: RFID, Traffic Management, Parking & Tolling

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