Nokia and Burton Boards Combine the Misty Flip with Mobile Apps
I admit it - I’m starting to sound like a broken record on this topic, but I think solutions like these will introduce RFID and sensing technologies to the mass consumer market, leading to a very interesting convergence of RFID and wireless sensor data capture, social networks and the mobile web. And, they’re just plain cool!
In an earlier post titled RFID Predictions, I mentioned that I have long thought that there was a natural connection between RFID and social networks, and that someday this enabling technology and would collide with the massive reach of the social web. I pointed to Epic Mix – a combination RFID tags in lift tickets, RFID readers on the slopes, mobile applications, social networks, and virtual currency – as an example.
In my email inbox today was another interesting example of the combination of wireless sensors, mobile devices and connected games. It started with the Nokia Push project in 2009 which integrates small sensors into skateboards to capture motion data about the tricks and movements of riders. This program has recently been extended to a collaboration with Burton Snowboards where similar data from snowboard rides is pushed to a Nokia phone and displayed in a game-like interface. Sharing this information via Twitter and Facebook is a natural extension of the application, presumably providing new opportunities for mountain operators and retailers to connect with their customers.
Your thoughts? Will this example of a connected everyday object – where in-vehicle RFID can be used to make sure your boarding equipment is in your car and sensors allow you to share your experience on the slopes with the world in real time – enhance your experience on the slopes?