Happy Birthday ThingMagic!

Posted by Ken Lynch on Tue, Sep 21, 2010 @ 11:31 AM

10th Anniversary Celebrates Key Milestones and Innovative Applications, and Offers Predictions for the Future

10The company has come a long way in 10 years, since it was founded in a garage in Somerville, MA.  Five MIT alumni had a strong belief in the “Internet of Things,” and a vision to add magic to everyday objects. That magic has materialized into experiences we only dreamed of at the time; like a cancer patient’s favorite music playing when he walks through the treatment room doors, or tracking tools in the back of a pickup truck, or retailers getting a window into what the hot items will be so they can make smarter supply chain decisions.

Over the course of 10 years, ThingMagic’s product innovation and market leadership has been the result of unwavering dedication to its original vision. The company’s progress is characterized by success stories like Ford, Florida State Attorney’s Office, Greenville Hospital, Zebra and the Disney Family Cancer Center and many others.

One can deduce that it is innovative, real-life applications that once stemmed from futuristic ideas that helped drive market growth for RFID. ABI Research last week forecasted that the value of the overall RFID market will pass the $6 billion mark next year. That means more ideas and more creative uses of RFID in our everyday lives in the years to come.

But ThingMagic isn’t kicking back to celebrate a strong market and 10 years of hard work and achievement. What else would you expect from a company that was founded on creativity, risk and dedication? A party, perhaps! But you can also bet that the leaders at ThingMagic have already been thinking about the next era in RFID and what those futuristic products and solutions will look like. And I bet they won’t be ideas for very long. 

In the spirit of celebrating significant RFID milestones on its birthday, ThingMagic asked industry leaders to share their predictions for what to expect in the next 10 years in RFID. These predictions were announced today in a ThingMagic press release and include these insightful viewpoints from ThingMagic’s founders:

“Passive sensing (RFIDS) and computation (CRFID) will make big leaps forward in the next decade. Building on platforms like the WISP, we can expect to see a proliferation of purpose-built systems where passive sensing and computation are integral to the operation of the system.”

-- Ravi Pappu, Co-Founder and VP, Advanced Development, ThingMagic

“Our interactions with the Internet are beginning to change how we see the physical world and our expectations of how it should respond to us. As the ways in which we share, consume and catalog information in the virtual world continue to grow and change over the next decade, we will start to see how malleable the physical world can become in response to these interaction metaphors to which we have now grown accustomed. RFID, ubiquitous sensor/display technologies and the computing engines behind the scenes will be crucial to these new means of interaction in the physical world.”

-- Yael Maguire, Co-Founder and CTO, ThingMagic

"When we started ThingMagic 10 years ago, common sense suggested that it would take a long time for UHF RFID to be adopted. After all, it took 25 years for the barcode to become widely used! Young and inexperienced as we were we thought we could do it much faster....  just to get surprised by the burst of the RFID mini bubble 5 years later. Today, I do believe that we have a real shot at beating the barcode adoption time by a factor of two. Given the recent and significant uptick in demand for readers I predict that in a couple of years there will be tags and readers all around us and that people will not be able to imagine what life was like without this technology."

-- Bernd Schoner, Co-Founder & Managing Partner, ThingMagic

What are your predictions for the RFID market?  Share your thoughts below and we’ll compile them for a future ThingMagic blog post about the future of RFID.

Tags: RFID, Internet of Things, RFID Predictions

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