RFID and the Beverage Market (part 4)

Posted by Ken Lynch on Thu, Aug 26, 2010 @ 12:36 PM

Combating Underage Drinking and Improving Sales with Patron ID and Point-of-Sale Wristbands

Fake IDThe days of recreating the background of a state driver’s license in your garage, taking a cheesy picture of yourself in front of it, slipping it into generic plastic enclosure and sealing it with your mom’s iron are over.  Now I’m not saying that I ever did that, but I’m sure others tried and were successful in passing off a fake ID to go somewhere or do something they weren’t old enough to do.

Regardless of the method used to produce them, trying to enter a bar or purchase alcohol are probably some of the most common uses of fake IDs.  The debate over the legal drinking age has gone on for years.  Regardless of the position that you take, establishments that serve alcoholic beverages must comply with the law or face stiff penalties.  Making compliance difficult, some young people are willing to take the risk of using a fake ID despite the consequences - including driver’s license suspension, fines and higher car insurance rates.  As a result, simply checking a person’s ID to provide access to a bar or an event where alcohol is being served is sometimes not enough. 

RFID Wristbands for Patron Identification

With over 50 years of experience developing wristband ID systems and nearly a decade deploying RFID systems, California-based Precision Dynamics helps event organizers and venue owners take ID checking to the next level.  For positive age identification and verification, the Precision Dymamics AgeBand® system scans the magnetic stripe or 2-dimensional bar code of an individual’s credentials (typically a driver’s license or other ID card) and prints their name and other pertinent information on a non-transferable RFID-enabled wristband.  If they are 21 years of age or older, the system also prints “Age ID Verified 21” on the wristband.  In addition to confirming the age data on a person’s credentials and providing visible verification for venues that serve alcohol, use of the AgeBand system provides a technology advantage over mean looking bouncers – often scaring away those using fake IDs before they try to enter an event.

In addition to being used to verify patron ages, AgeBands are made of thermal material to support point of sale applications.  When used in conjunction with a specialized kiosk, the system allows patrons to load cash credit onto their RFID wristbands to support instant, automated purchases at concession stands and other retail areas.

If it’s a safe event environment and increased sales that you are after, you may want to check out Precision Dynamics SuperFest case study.  The write-up details how the system helped increase throughput at concession stands, reduce long lines, and allowed the venue to replace expensive stand-alone POS units – resulting in a 15% increase in revenues.

We welcome your comments below.

Tags: RFID, RFID Wristbands, Food & Beverage, Hospitality

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