If you work or live in an urban area, you’ve most likely seen the trendy food trucks parked at busy intersections, parks and plazas, serving up cupcakes, lobster rolls and everything in between. (For those who’ve never partaken, here’s a sneak peek video into how they operate)
Mobile munching, though almost unrecognizable from the days of “chuckwagons,” has come back in full force for foodies all across America who enjoy the convenience of curb-side cuisine. In fact, 91% of those familiar with mobile food trucks say that the trend is here to stay (see Infographic). We see this every day outside our office in Kendall Square, with several food trucks setting up shop. And just a couple of weeks ago Kendall Square hosted the Food Truck Festival of New England. The trend has gotten so hot that Kickstarter – the social funding service – has gotten behind it. Mei Mei, a Boston-based food truck business recently raised $35,000 on the e-fundraising site to finance turning their business into a brick and mortar restaurant.
Annual revenue from food trucks was $1.2 billion dollars in 2009 and there has been significant growth since, most of which could be attributed to customer loyalty. Locals are often lured in to trying food trucks for a few simple reasons 1) convenience 2) community 3) cuisine and 4) competition. Could food truck operators increase customer loyalty by implementing RFID?
1) Convenience: Part of the appeal in mobile dining is the convenience that it offers. Whether it’s across from the office or parked near a popular tourist attraction, a food truck provides a quick and easy meal on the go. In addition to geographic convenience, food trucks also offer a financial convenience with mobile payment options. While it may not be main stream yet, types of RFID technologies can allow for easy, on-the-go payment for patrons who may not have cash handy. Mobile-payment is not only convenient for the consumer, but also allows the business owner to track spending trends and implement a rewards program for their most loyal customers. As “the internet of things” continues to grow and expand, especially into the retail environment, the food truck industry is no exception. The Point-of-sale iPads that have been installed in trucks are streamlining payment, consolidating physical equipment and supporting franchises that also operate out of brick and mortar shops.
2) Community: One unique aspect about food trucks is the sense of community they create. Aside from the physical communities that support these small business owners, the virtual communities online provide valuable promotion as well. Food truck owners rely heavily on word of mouth to grow their business. Similar to Cadbury and dwinQ’s social media deployment at the Olympics, RFID technology could also allow patrons to check-in to the specific food truck and notify friends and social media followers of their location, ultimately acting as a virtual word of mouth.
3) Cuisine: It wouldn’t be a food truck without the food! The culinary treats that come from these mobile kitchens are just as delicious as their brick and mortar counterparts. But one difference is they require a different kind of logistical planning. Fresh ingredients, prepared daily are a key part in the operational aspect of a food truck. Much of their product has to be prepared in advance in a physical location and then loaded into the truck every day. With space at such a premium, ensuring that the truck is equipped with just the right inventory to last the day is crucial in ensuring profits in a business with notoriously arbitrary and often razor thin margins. Managing inventory closely is another opportunity where RFID technology can make a big impact in food quality and customer satisfaction.
4) Competition: The restaurant business is tough and highly competitive, and it’s no different with food trucks. The cooking reality TV competitions and many cook-off competitions that happen around the country draw in hundreds of thousands of viewers and patrons respectively. It’s the same in the food truck business. Every spring, Boston’s annual Food Truck Throwdown brings various vendors together to compete for coveted crowning as the best. Not a Beantown local? According to The Daily Meal, these trucks beat out thousands of others to be crowned the Top Ten Food Trucks in America.
Ultimately, food trucks have changed the l landscape of dining options all over the country and continue to draw crowds. While the technology that drives the businesses may be “behind the scenes,” it surely plays a role in what makes them a success. From social media to location services, there are opportunities for food trucks to tap into RFID as a resource to grow and sustain their business.
The question is, who is going to be the first to pimp their food truck with these high-tech solutions?
Photo credit: David Stewart/Boston.com
It’s that time of year again, when stadiums are filled with baseball fans, greens are manicured for golfers and trails are rampant with runners training for the next race. All of these activities bring with them a wide range of opportunities to leverage the power of RFID. From enhancing the fan experience to precisely measuring race times, RFID is making a case for itself as an essential element to sports activities, teams and events.
One area in which RFID has been making a big impact is in event ticketing. Dating back several years to the 2005 Tennis Master’s World Cup in Shanghai, China, RFID inlays were embedded into all 100,000 tickets for the event and were scanned using stationary readers at the gates to grant spectators entrance to the venue. Prior to this system, spectators were required to purchase a pre-event ticket, and exchange it on game day for the physical ticket at the box office. This new system ensured that those granted access were genuine ticket holders, and streamlines the entry process. The following year, the 2006 FIFA World Cup in Germany became the largest use of RFID in sports ticketing to date with twelve venues, sixty-four games and 3.5 million tickets. One of the main reasons that FIFA, and several other organizations choose to employ RFID technology in ticketing, was to enhance security and prevent counterfeiting. This use of RFID continues today with many event organizers investing in automated RFID-enabled systems to replace legacy manual and error prone processes.
RFID technology has also shown its ability to enhance other aspects of a fan’s experience, aside from security. Across the pond in the UK, the Scotcomms Technology Group is working with several leading football clubs and their season ticket holders. Scotcomms’ contactless ticketing solution, TeamCard, benefits both the ticket holders and teams themselves by deriving incremental revenue from unused tickets. When a season ticket holder notifies the box office that they will not be attending a game, £10 are loaded onto the fan’s TeamCard to be redeemed for team merchandise or refreshments at the next game they attend. In turn, the team can then sell the unused ticket for an average profit of £15. Additionally, fans can participate in sports betting at the stadiums by using their TeamCard to place wagers against friends or other fans.
RFID technology is also found in many state-side sports. As many golfers have experienced, one can spend hours combing through thorns and thistles to try and locate a lost ball. However thanks to RFID technology, the hunt may be over. Radar Golf has developed an RFID equipped golf ball that can be located with an RFID reader using the company’s Ball Positioning System (BPS). Similar to a metal detector, the handheld BPS will beep at an increasing rate as the user gets closer and closer to the ball being read.
While the technology may be newer to the golf game, road racers, cyclists, triathletes and skiers are already very familiar with RFID applications. RFID has had a presence in the racing world for many years and has undeniably enhanced the visibility aspect of the sport. ChampionChip pioneered the use of this technology in the 1994 Berlin Marathon and athletes have been running with it ever since. With marathon season in full swing, many race participants find this technology to be a crucial part of the sport and an efficient tool for recording real-time data Tracking devices are attached to race participants while passive-RFID technology records racer’s real net times as they pass antennas throughout the course, as well as at the start and finish lines. This technology also allows for friends, family, and fans who are watching the races to locate their participants and position themselves along the course to cheer them on at different locations and present personalized messages of encouragement. Many runners find this technology to be a very efficient tool for recording real-time data and measuring their performance.
Whether it is streamlined security, increased profits or saved time on the golf course, RFID technology has found place in the sports community, and as the technology advances, we expect RFID will continue to enhance the overall experience of sports fans world-wide.
In its 11th year, RFID Journal LIVE! is the world’s largest event focused on RFID technology, products and solutions. This year’s event – held April 30 – May 2 - offered a great number of sessions across industries, including Defense/Aviation, Manufacturing, Retail/Apparel, Healthcare/Pharmaceutical, and Supply Chain/Logistics. Many end users presented success stories, and educational tracks on RFID deployment strategies, application development and enterprise infrastructure offered sound strategic advice for those evaluating the technology.
The event promoters indicated a record number of new products were being exhibited at RFID Journal LIVE! this year, and based on what we experienced, this appears to be the case. For ThingMagic, the focus of the conference was on communicating the value of embedded RFID and sharing our newest high-performance embedded RFID reader, the Micro.
For customers and prospects, the value proposition of the Micro rang true: The exceptionally small size and powerful performance of the Micro yields increased efficiency, reduced development costs and time-to-market advantages for RFID applications. In case you didn’t have the chance to visit our booth, below are some of the materials we presented at the show:
> Embedded RFID brochure
> Micro webinar (produced with RFID Journal)
> Watch an RFID Journal LIVE! 2013 ThingMagic Booth Interview (produced by our partner Atlas RFID!)
While the Micro and other small form factor, high performance RFID modules from ThingMagic are set to usher in a new era of embedded RFID for device manufacturers and solutions providers, it’s our customers’ products that end user organizations rave about. Here are a few that were demonstrated at RFID Journal LIVE! 2013 we thought were worth noting –
Long a provider of innovative marking and printing technologies, Zebra used this year’s conference to introduce their new UHF desktop printer, ZD500R. Developed for retail, healthcare, and government deployments, the printer has an embedded ThingMagic Micro module, as it is designed for space-constrained environments that require accurate, on-demand printing and encoding. Available later this year, it will be Zebra’s smallest and lowest cost UHF RFID printer to-date.
VerdaSee’s big news of the conference was the announcement of their new mobile 1-Watt UHF Gen2 RFID reader. The company offers fixed and mobile solutions that enable recognition and tracking of assets in a variety of environments. This latest development was financed in large part by the Telemedicine & Advanced Technology Research Center unit of the United States’ Department of Defense, as VerdaSee’s solutions are often used as a GPS solution for first responders and military logistics. As these deployments commonly require that readers be both portable and ruggedized, the ThingMagic M6e module was chosen for use in these units because of its small form factor and the versatility its multi-port capability offers.
Winners of the Coolest Demo Contest last year at RFID Journal Live 2012 for their RFID-enabled AdvanFitting fitting rooms for retail stores, Keonn was back again this year with more to show. Keonn embeds ThingMagic modules in several of their solutions for retail, healthcare, libraries, and enterprise logistics sectors. The Keonn AdvanPanel, for instance, has the ThingMagic Micro embedded to read tags in Kanban cards, allowing Just-in-Time inventory systems to function properly. Retailers that want inventory information in real-time and a reduction in out-of-stocks use Keonn’s solution to process this information, and the Micro allows them to maintain a high level of performance while still keeping costs down.
Headquartered in Brazil, ACURA Global's RFID systems are used in many applications in the commercial, utility and industrial sectors. In addition to being a valued ThingMagic reseller, ACURA integrates ThingMagic RFID modules into finished reader form factors. For example, the ACURA EDGE-50 is based on the ThingMagic M6e module, supports up to 4 monostatic antennas, and is ideal for vehicle identification, logistics and transportation applications.
In the logistics, supply chain and healthcare space, Venture Research offers RFID solutions to companies that can leverage added visibility as a competitive advantage. Because their deployments can vary greatly, Venture has found value across multiple ThingMagic embedded RFID development platforms.
An exciting part of each year’s RFID Journal Live event is seeing which products and deployments have pushed the envelope far enough to be considered for top honors at the industry’s leading event. We were fortunate to have partnered with two award winners this year:
Keonn for the second year in a row came away the winner of the Coolest Demo Contest for its RFID-enabled robot, AdvanRobot, which performs automatic inventory in spaces like retail stores. The battery-operated robot is comprised of an RFID subsystem, a mobile platform and a navigation system that allows it to move about and read RFID tags and take inventory without colliding or interfering with humans. AdvanRobot can not only provide highly-accurate inventory information, but can also give tag location of inventory items more frequently and with fewer errors and costs than humans, freeing them to focus on customer service and other more valuable activities.
The City of Grand Rapids, Michigan took home the RFID Green Award for their RFID-enabled recycling and refuse-collection system. The deployment optimizes recycling truck pickup routes and scheduling by collecting and analyzing data from tagged disposal bins. The system even incentivizes residents with programs that reward the most frequent recyclers with offers from area merchants. With residents recycling instead of putting everything in the trash, the city was able to lower refuse by 15%, increase recycling by more than 50%, and save $75,000 in the system’s first seven months – not to mention the intangible benefit of using RFID to rally a community around sustainability.
Congratulations to RFID Journal for producing another valuable RIFD Journal LIVE!
For more information on the advantages of ThingMagic embedded RFID, please email email@example.com.
The value of small form factor RFID readers is not difficult to understand – it is a combination of simplicity, utility and low cost that makes them a popular choice among application developers. Any industry can benefit from being more efficient, yet many are apprehensive to put resources or systems (RFID being an example) in place to make it happen, because of any number of barriers to entry – “it’ll cost too much,” “it’ll be too invasive,” “it’ll be difficult to integrate with our current operations.
ThingMagic’s USB RFID Reader is one answer to these concerns, particularly for users developing and deploying interactive read/write applications. Its small form factor allows users to deploy without affecting existing infrastructure. The reader’s ability to be controlled and powered by a PC means plugging into a USB port is typically all that’s necessary to integrate with existing hardware systems. And, its low cost makes it an easier investment decision. The variety of industries that the ThingMagic USB RFID Reader has made its way into shows this versatility.
Writing information to an RFID tag is easy enough when it involves something as simple as scanning workers’ ID badges into a system, but this becomes significantly more difficult when the tag you need to scan is attached to an enormous airplane part you can’t necessarily just drag over to any old reader. Companies like Honeywell Aerospace have begun applying high-memory RFID tags to various parts they manufacture so that they can be tracked from birth through their eventual use by airlines, and repair if necessary. To write and read information on these tags, which often reside on difficult to reach parts, Honeywell uses simple and portable USB RFID readers provided by ThingMagic that can be easily plugged into a laptop. Using a USB RFID reader to write and read these high-memory tags allows aerospace companies to easily attach information part descriptions, manufacture dates, part numbers, and serial numbers to the equipment being moved around a plant and even to other countries.
Healthcare environments – hospitals, clinics, etc. – depend on accuracy perhaps more than any other industry, as errors could potentially affect not only just business, but individuals’ health and well-being. A recent deployment by XECAN (watch video), a leading provider of smart RFID systems for healthcare, fixes ThingMagic USB readers to the desktop PCs in hospital exam rooms. Doctors can then scan their badge upon greeting a patient and have immediate access to that patient’s profile in the Electronic Medical Record (EMR) system.
The time saved by not having to repeatedly enter login credentials for different software applications allows doctors more time to see patients and focus on care, letting the technology handle logistics. The entire process becomes more efficient and accurate, reducing potential errors and, in turn, lowering costs for patients, healthcare providers and insurers. And it involves little more effort from employees than simply touching their IDs to a desktop USB RFID reader. Download XECAN Case Study
These types of readers are just as often applied in fast-paced, often outdoor environments as part of athletic deployments, and can be used to easily replace the guesswork involved in athletic competition with structure and automation for accuracy.
When you consider the logistics of racing sports, for instance, it’s obviously important to have accurate time recording measures in place for properly determining winners and statistics. What’s often neglected, however, (and which we’ve blogged in the past) is the need to monitor for fair play – a lesson Rosie Ruiz taught us all the hard way in 1980 when she became the “fastest” female runner in the history of the Boston Marathon (until investigators discovered she’d skipped most of the race).
To protect the integrity of racing sports, companies like RFID Timing deploy RFID systems to keep track of athlete information and monitor their progress at different checkpoints throughout a race. In these types of deployments, a USB reader could be used to encode and check UHF tags before they’re placed on a racer’s number prior to an event. The readers are also used to scan athletes’ tags in various locations, for instance at the point where a runner would pick up his or her race pack. Automating a process like this ensures an athlete’s details are correct in a timing system’s database.
Though you’ll typically see these types of readers on a desk plugged into a PC or laptop, use cases have evolved in parallel with the explosion of social media to popularize RFID-powered social media kiosks at event functions. Showing the more casual and entertaining side of RFID, providers like ODIN (watch video) put together interactive kiosks that allow people to more easily engage with others and share enjoyable moments from the events they attend. Users who touch their conference ID badge to an RFID-powered kiosk and choose to attach it to their social media accounts can then easily share updates, check-ins, and photos from the variety of sessions, booths, or events they visit.
A cool use case we’ve blogged in the past was for the Olympics this past summer when candy company Cadbury partnered with the social media tech company dwinQ to set up a large, purple, inflatable booth – the Cadbury House – that was RFID-enabled. Prior to entering the Cadbury House, visitors could tap their event badges to a ThingMagic USB RFID reader and then choose to link the badge to their Facebook account. From that point on, other readers throughout the attraction would automatically pick up visitors’ badges and give them different options for sharing content, such as a photo opportunity with an added backdrop of participants receiving Olympic medals in front of a large crowd. They reported that an impressive 75% of attendees opted to link their Facebook pages, checking in 5824 times and sharing 8958 photos. Download ODIN Case Study
The value of this type of reader, regardless of whether it’s found on a racetrack or in a hospital exam room, is that it can be easily deployed to provide immediate results. These types of readers are designed to plug simply into existing infrastructure so as to offer a quick solution that doesn’t disrupt ongoing operations already in place. The variety of applications – creative and entertaining like Cadbury to complex like aerospace parts tracking – shows its versatility. Because there are so few strings attached, virtually any industry could see improvements in performance, efficiency, or accuracy with desktop USB RFID readers.
The Intelligent Hospital Pavilion at HIMSS in New Orleans earlier this month made it EASY to see the BIG value of RFID for improving the quality of patient care. Scenarios from the Pharmacy, OR, ICU and ED demonstrated how information is coordinated from diverse patient care environments with Near Field Communications (NFC), RFID, RTLS (real time locating systems), sensors and wireless technologies.
RFID has proven its worth in healthcare and continues to improve procedures and enhance workflows across a variety of areas, including:
Medication Management – ensures the right medication is delivered at the right time in the right dose by the right staff via the right means, as well as optimizes inventory of medication in the pharmacy.
Equipment Tracking – identifies the location and travel patterns of many types of valuable assets in real-time, resulting in reduced product loss, reduced capital equipment purchases & leases, improved maintenance levels, and enhanced patient services.
Patient/Staff Workflow – tracks the travel patterns of staff, patients and personnel in real-time for access control, improved patient & staff workflows, reduced wait times, and integration into anti-abduction, wander prevention, and hand hygiene solutions.
Departmental Loss Prevention – proven to deliver an ROI in a short period of time by saving high value assets from being mistakenly discarded.
Several of our blog posts cover the well-established use cases mentioned above. Check them out here: RFID in healthcare.
More recently, we’ve seen how this intelligent tracking can work regarding medical equipment. For example, scientists at GE Global Research recently won a $2.5 million contract with the U.S. Department of Veteran Affairs (VA) to develop an RFID system for their hospitals that will automate the transporting, cleaning, and storing of surgical tools.
GE’s system, which uses ThingMagic readers for its prototype designs, is the newest in a collection of smart RFID technology we’re seeing emerge in the healthcare space.
By leaving room for error in the management of surgical tools, hospitals can not only open their patients to the risks of infection, but may also slow surgery setup and turnaround times and inaccurately report their inventory. The system GE is looking to implement would use robotics to automate the transportation, cleaning, and sterilization processes but RFID would function as the brains of the operation to ensure the right tools are sterile and in the appropriate operating rooms at the right time. Together, the RFID and robotics elements would automate the collection of dirty tools from an operating room, delivery to a sterile processing center, sorting, cleaning, and sanitation post-surgery. For the next operation, tools would be automatically built into kits, sterilized, and stored until the next doctor needs them delivered to a different operating room.
The Department of Veteran Affairs, known to be early adopters of innovative IT solutions in healthcare, didn’t stop there. They also recently awarded a $543 million contract to HP Enterprise Services to put a Real Time Location System (RTLS) in place for the millions of assets at their 152 VA medical centers. An important part of this system will be the platform provided by Intelligent InSites - a ThingMagic partner - which will be applied to a number of RFID-enabled use cases, including everything from monitoring hand hygiene and tool sterilization to managing emergency department and operating room workflows. The deployment will offer the VA an unprecedented level of visibility and analytical intelligence, not only improving hospital efficiency and compliance, but also strengthening patient care and satisfaction.
Though RFID appears in different capacities throughout hospital systems – be it in dispensing medication, queuing patients, delivering surgical tools, or managing medical records – the goal behind deploying these systems remains the same: improved patient care.
Contributors: Debbie Power, ThingMagic
Contributed by our friends at Simply RFiD
Bhartiya Janata Party (BJP) is India's second largest political party in terms of representation in India's parliament. It is also the main national opposition party and currently governs nine states in India. In May 23-25, 2012, the BJP held its National Executive meeting in Mumbai
. During the three-day meeting, the party gathers and frames their strategy towards the country's economic and political issues.
Challenge: Hundreds of people attend the conference including top political leaders, ministers, delegates, and reporters. In order to attend the conference, every individual must be registered and only those authorized can enter press rooms. Before using RFID, security guards at the different press rooms checked each person's ID badge and verified if they were allowed to enter the room. Not only was this a time consuming process for security officials and reporters, but inefficient.
Solution: Gyaantech, SimplyRFiD's exclusive partner and solution provider in India, helped the BJP organize the 2012 National Executive Meeting by installing the Nox Asset Tracking and Surveillance
system. Nox-2 RFID paper tags
were attached to each visitor's badge. Each tag included visitor's name, description, and RFID number. ThingMagic RFID readers and antennas were installed at doorways. Every time a visitor walked into a press room, the RFID reader read the tag and instantly updated the database. Security officials immediately knew how many people were in each room and if those attending the press conferences were authorized visitors. To ensure that no media equipment left the facility, items were tagged with RFID and Axis cameras were installed at the main entrance to record video if RFID tagged items were taken out.
SimplyRFiD's Nox Asset tracking System helped the BJP keep count of the number of people attending the conference and verify that only authorized visitors attended this important political meeting.
Filed from the front lines - where every tag read counts.
NgTechno and Tempo Certo Cronometragem-Race Timing with WaveLabs all based in Sao Paulo, Brazil, are offering race-timing solutions for running events and recently completed the design of their own RFID timing hardware, the WL4i. The new device is based on ThingMagic’s Mercury-6e module and among other critical features offers four antenna ports, Wi-Fi, and optional 3G cellular communication. The device can be purchased in a weather-resistant portable box for easy deployment at race events.
| WL4i with ThingMagic Mercury-6e
|| WaveLab’s Race Timing Solution
Upon completion of the design, NgTechno decided to compare the new M6e-based product against their earlier solution based on the Speedway Revolution R420, designed and manufactured by Impinj. On September 19th, 2012 the company timed the 5-mille Valinhos running race in Campinas, an industrial city located about 100km north-west of Sao Paulo. In this event and a number of others, rather than deploying a single system, the engineering team set up two completely independent systems: one system used the Impinj R420, the second system used the WL4i with the integrated Mercury-6e.
During the Valinhos race the WL4i/M6e collected a total of 5,333 tag reads, compared to 4,063 reads collected by the Impinj Speedway R420. At the start line, the WL4i/M6e successfully identified 439 individual tags, versus 436 individual tags identified by the R420. At the finish line, both devices identified 438 individual tags. In summary the WL4i/M6e outperformed the R420 in terms of total number of tag reads and hence overall system margin. The WL4i/M6e also outperformed the R420 in terms of the very important metric of uniquely identified tags at the start and finish lines.
The use of radio frequency identification in the retail market is far from a new concept, but one reported incident at this year’s National Retail Federation (NRF) Big Show in particular caught our attention. Jordan Lampert, COO of Truecount, a ThingMagic partner offering software solutions for mid-sized retailers, was approached at their booth at NRF and offered a cash deposit by the CEO of a nine-store East Coast shoe chain. The executive’s request? For Truecount to send a team out to begin deploying an RFID system for them immediately!
If you’ve attended NRF in New York City before, you’ll know that RFID has been a topic of conversation there for years – but for the most part, retailers haven’t been lining up with bags of cash in hand to put down towards implementing a system. Retailers who’ve already taken advantage of RFID systems are now able to show the fruits of their investment, while retailers who haven’t are unveiling plans to deploy the technology and admitting they’re behind the curve. This year, the focus of the NRF Big Show remained on store-level inventory and POS deployments, with mobile developments dominating the show floor; but a handful of major players in the retail space used the show as a forum to announce their particularly progressive partnerships and endeavors for the future as well.
Taking RFID beyond the store-level, UK retail giant Marks & Spencer and Avery Dennison announced a significant expansion to their nine-year RFID partnership, to the tune of a billion tags deployed in M&S’s more than 700 stores. Shawn Neville, president of retail branding and information solutions with Avery Dennison, explained that "as one of the UK’s biggest retailers, M&S is focused on providing exceptional customer experience and RFID enables that experience by ensuring inventory accuracy from the distribution center to the store floor, providing shoppers with consistent and accurate product availability in-store and online." And with 21 million shoppers walking in and out their doors each week, visibility into operations is entirely necessary for maintaining order.
Finding the benefits of RFID deployments similarly convincing, French fashion retailer Faconnable and Tagsys RFID are turning their partnership from a one-store pilot into a 70-store, multi-continental RFID rollout. By integrating Tagsys’ FiTS (Fashion-item Tracking System) with their third-party logistics suppliers, the sizeable fashion retailer will have complete coverage of the millions of items that they and their partners sell.
Shows like NRF are continually bringing together the greatest minds in connected technology and helping facilitate communication about the value of RFID. Just recently we posted about RFID at this year’s Consumer Electronics Show (CES) and how fortunate we at ThingMagic were to be able to work with Alcatel-Lucent on the Connected Service Vehicle for their ng Connect program. Though RFID connectivity is already seeing success as a business technology, the attention it gets from major events like CES and NRF helps prove its worth.
For retailers in particular, business goals boil down to a handful of uniform desires: to provide the best customer experience possible, and to do so in the most efficient manner available. What these retailers now realize is that the visibility that RFID systems can provide to their stores and supply chains can affect more than just the cost savings of having better control over inventory. When the entire supply chain becomes a unified whole, the issues that have always frustrated customers, managers, and employees regarding inaccurate information about item availability no longer exist.
And regardless of whether retailers are realizing this because they’re seeing the benefits of RFID systems they’ve deployed or because they’re kicking themselves for not jumping on RFID solutions sooner, it was clear at NRF’s Big Show that RFID is at the top of the agenda for most major retailers.
I was walking the halls of CES 2013 last week searching for RFID applications and trying to cut through the noise of an overwhelming number of low-tech offerings: just about every second booth at the event was showing iPhone cases, adding up to probably at least one case for every iPhone user on the planet. Just in case there wasn’t any case to your liking, MakerBot is offering a desktop 3D printer to print your very own personalized case. NFC was a distant second, but still a highly noticeable ‘technology’ at the show.
LG is putting NFC tags into anyone of its new 2013 appliances. Initially homeowners connect to their new appliances with their smart phones using NFC. After the pairing, the smart phone can be used to control the appliance and get a remote status update over the Internet.
Sony shows how to pair a personal smart phone with an external speaker system: just tap the phone, and the music magically starts playing through the wireless speaker system, courtesy of NFC and Bluetooth - no wires and no tedious pairing procedure.
Samsung, in collaborations with Cesar entertainment, has installed in excess of 4,500 NFC-enabled so-called TecTiles all over Las Vegas. Visitors who scan a tile with their Samsung phone get access to general information about an attraction, watch tutorials on table games and slot machines, buy show tickets, or make dinner reservations at a nearby restaurants. If you ask me, all of this could be done with a simple QR code, but that wouldn’t be nearly as cool…
Incipio introduced an iPhone case with integrated NFC reader, capitalizing on Apple’s hesitation to integrate NFC in iOS devices…. but wait, am I rambling about smart phone cases again?
No question, NFC has reached a tipping point and is making its way into the kitchen, the living room, entertainment applications, and payment systems - in short pretty much all the applications it was meant to cover and then some. However, an easily overlooked little demonstration using UHF RFID - in my humble opinion - will in time have an equally important impact on the consumer electronics industry: NXP showed their I2C-RFID chip at work inside a tablet computer. In the demo, a retailer – online or brick-and-mortar - configures and customizes the tablet as a gift for a particular user at the point of sale. At check-out, relevant information is downloaded wirelessly into the I2C memory of the tablet: name and relation of the recipient of the gift, let’s say it’s your mom; access credentials of your mom’s home WiFi router, a gift card for X dollars of e-book downloads. As your mom opens the package and turns the tablet on for the first time, she is greeted by a full-screen Happy Birthday card signed by you. Next she is taken to the online store to select a book of her liking in exchange for the gift card. Each time she uses the tablet, the desktop image reminds her of you and the happy occasion of the gift.
I say, that is progress over the conventional way of introducing your parents to digital gadgetry - remember those agonizing phone calls trying to get their new PC online? I have written about how it works in detail here: Five-Cent Wireless Networking – The Most Important Invention in RFID Yet. Remarkably, NXP is able to show read-ranges in excess of ten feet by using the metal housing of the tablet as RFID antenna. Apparel retailers have started to put UHF POS readers and anti-theft gates into stores. I predict that electronics retailers will follow with similar programs shortly. In addition to using embedded RFID for shrinkage-prevention and logistics, Electronics retailers will be able to offer value-added applications for the consumer.
ThingMagic had a significant presence at CES as part of Alcatel-Lucent’s ng Connect program. Together with a number of other technology providers we designed the Connected Services Vehicle (CSV). Among other features, the CSV leverages UHF RFID for real-time asset and tool management on a services vehicle. If you want to know what the system is about, watch Alcatel-Lucent’s video of their presence at CES.
ThingMagic has had the opportunity to design, build and run an RFID–based personnel management system on a large construction project in California. Only three months after going-live, the general contractor is blown away by the system benefits and the richness of the collected data.
Construction management and building owners used to have to wait for weeks and months to get data on how their projects have actually been staffed. The new RFID-based system provides this information in real-time during each workday. Construction site management used to deploy several security guards and supervisors for the sole purpose of monitoring the work force in different sections of the building. Using the new system, management can monitor the flow of people in and out of zones from the office trailer: if a person enters an unauthorized zone, an instant email alert is sent to the designated supervisor. Most importantly, should there ever be an emergency evacuation event on site, the system provides real-time updates on who is left in the building and where.
We have deployed a three-tier system with a distinct sensor layer, database layer, and application layer.
Figure 1: RFID-based Personnel Management in Vertical Construction: Major system components and system architecture.
Every worker on the construction site is issued a passive UHF-RFID-enabled ID card, which the individual wears on a lanyard around the neck. The sensor infrastructure consists of RFID-reader-enabled secure turnstiles for access to and egress from the job site; inside the building under construction we have installed Mercury6 RFID readers and antennas to systematically cover the entry areas of the building, staircase landings, man-lift landings, and the entrance areas of elevators banks. As a worker moves from one building section to another, the portal readers pick up the badge ID of the worker and associate the individual with the new space or zone.
Raw sensor data is sent in real-time to a cloud-based database, where the data is translated into high-level events such as zone entries and exits, and then stored.
A multitude of web-enabled applications have access to the event data through a web API.
The General Contractor and other stakeholders are given access to the data via a number of interfaces, including a mobile-device friendly web portal and email reports and notifications. However, the core filtering and reporting engine has been implemented as a plug-in to Tekla Structures, the comprehensive Building Information Modeling (BIM) and CAT software developed by our sister division Tekla.
The construction manager can visualize the personnel deployment on site within the 3D model. He or she has the ability to specify the time window of interest, the subcontractor, the zone, and other properties. The selected population of workers or a particular individual is presented along with a work zone selected in the model.
Why would a general contractor or project owner deploy this system? Our RFID-based people management system provides:
- Real-time visibility into worker location during an evacuation event
- Instant alerts on security or safety breaches
- Instantaneous reports on sub-contractor staffing levels
- Real-time updates on personnel-related compliance issues or ordinances.
Figure 2: Full-time equivalent construction personnel over a period of about seven weeks by day, subcontractor, and zone of the building under construction.
Supported by RFID and cloud-computing, emerging life-cycle management solutions are enabling new levels of innovation, productivity, collaboration, and growth in the construction market and others. Organizations that can best harness this “Big data” opportunity will hold a distinct competitive advantage.
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