Will Consumer Use of NFC Drive Widespread RFID Adoption?
A number of recently published editorial pieces and analyst reports have covered the growing belief that Near Field Communications (NFC) - a short-range high frequency wireless communication technology - may deliver the next big step toward consumer adoption of RFID technology and related applications and services. What’s driving this belief? Well, primarily interest from mobile device makers (think high-volume), communications companies (think global networks) and banks (think simplified transactions). And with this combination of technology, product and financial service providers coming together, you can bet that something is brewing.
NFC for Mobile Commerce
It’s been reported that several major handset makers will begin shipping NFC-enabled smart phones beginning in 2011. With contactless payment (credit/debit card emulation) projected to be one of the primary uses of NFC in mobile devices, several banks and financial service providers are beginning to take steps to prepare their payment infrastructures. For example, Bank of America launched a retail pilot earlier this year and Visa piloted a program to allow commuters in New York to use their mobile devices to pay for train and bus fares.
Consider further, the power of your mobile phone acting as your wallet without requiring you to purchase any new products or change your behavior. That’s what Verizon, AT&T and T-Mobile USA envisioned when they formed ISIS. They’re calling it a “mobile wallet”, positioned to replace cash, credit/debit cards, reward cards, coupons, event tickets and even bus passes. These three telcos plan to initially partner with Discover Financial Services and Barclaycard US to deliver contactless payments services.
Sounds to me like the necessary pieces of the infrastructure puzzle and some interesting applications are starting to fall into place.
The Promise of NFC
In addition to mobile commerce, other innovative applications using NFC may include interactive advertising, electronic ticketing, electronic access (cars, homes, offices, etc), and the ability for multiple NFC-enabled devices in close proximity to each other to exchange information – in a machine-to-machine (M2M) or peer-to-peer (P2P) mode. Social networks will also play a role by providing platforms for individuals to share information generated with and by their mobile devices to a massive worldwide audience, in real time.
Take for example Nokia’s next generation phone app - Nokia Situations – designed to transform the smart phone to a “thinking” phone capable of sensing the situation one is in based on time, day, location and available networks. Consider a phone that could sense your location via RFID, switch into “shopping mode” and then allow you to interact with the retail environment to enhance your shopping experience, and your social network to communicate your brand preferences to a global audience. Of course with all of this innovation, security and data privacy must be a primary focus. Building in the ability for a mobile device user to go incognito one day, and be a marketer’s dream the next, could go a long way in terms of consumer adoption.
And it’s not just for retailers. A Mashable blog lists other ways NFC can be put to good use, including improving treatment and research in healthcare, a variety of transportation related uses, and the introduction of thousands if not millions of new smart objects.
With NFC-enabled handhelds hitting the market soon, could this be the next major industry milestone that drives the widespread adoption of RFID-enabled applications and a true multi-scale wireless world?