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Ford Motor, a global automotive industry leader based in Michigan, manufactures or distributes automobiles across six continents. With about 213,000 employees and 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo.

Canvassing its truck owners in 2007, Ford asked what useful features might be added to its 2009 F-Series trucks and E-Series vans. One common request was to help contractors find and keep track of their tools, in order to be best equipped and more productive when traveling to and from job sites.

Ford contacted Maryland-based DeWalt to resolve this "un-met" need of it's core truck customers. After unsuccessfully looking into barcodes, Ford turned its attention to RFID and found passive EPC Generation 2 UHF RFID tags attractive due to their ease-of-use and low cost.  

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